Calendar of Events

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April 21, 2011

If everything would go smooth: Round table discussion

Marshall McLuhan / Woody Allen

Marshall McLuhan / Woody Allen

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A Round Table discussion is planned, linked to wikisprint on Thursday, April 21st 2011 at 18.00. The title of the discussion is “If everything would go so smooth”, moderated by Nina Czegledy.

Participants: Miklós Lehmann, PhD – ELTE TÓK, Social Science Faculty Szabolcs Pogonyi, PhD – ELTE Philosophy Science Faculty József Havasréti, – Communication and Media Faculty, Pécs, University of Science.

Kitchen Budapest in collaboration with Ludwig Museum, Hungarian Academy of Fine Arts, Eötvös Lórand University of Science and together with other partners from Hungary and the SEE region got the opportunity to coordinate regional events in the context of the 100th anniversary in 2011 of the birth of Herbert Marshall McLuhan as part of  the program organized by Transmediale McLuhan in Europe 2011.

The Kitchen Budapest are also conducting Research about the usage of moving image from March 30 – May 31, 2011. As the medialab in Budapest we are focusing on the media-usage in different ages. We are organizing an auto-etnograph research for young people and a workshop based public event for kindergarten kids. As we are planning with the interactive public installation we are reopening or rethinking the theme: media, or media-usage in our everyday life.

Research with kids: Video-etnograph based research about media equipment and everyday usage of cinematographic usage with kids.
Video-ethnographic research: Video-etnograph based research about media equipment and everyday usage of cinematographic usage with 65 and 85 year-old retired people.

For more information on this research project click here.

Start: April 21, 2011 6:00 pm
End: April 21, 2011 8:00 pm
Venue: Műcsarnok

April 19, 2011

McLuhan Centenary: Marshall-ing New Media Lecture

Montenegrin Academy of Sciences and Arts

Montenegrin Academy of Sciences and Arts

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The McLuhan Centenary: Marshall-ing New Media lecture will be held on 19 April at the Montenegrin Academy of Sciences and Arts in Podgorica, the Montenegrin great capital, celebrating the 100th Anniversary of the birth of Marshall McLuhan.

The lecture examines McLuhan’s oeuvre regarding the effects of technological innovation – particularly communications media – on sensory perception, modes of cognition, and the alteration of social and psychic environments. More specifically, this lecture deals with the analysis and present as well as future relevance of Marshall Mcluhan’s five important statements relating to media: 1. The medium is the message, 2. global village, 3. information overload , 4. information implosion, 5. the impact of television on war.

Start: April 19, 2011
End: April 19, 2011
Venue: Montenegrin Academy of Sciences and Arts
Podgorica, Yugoslavia

April 2, 2011

Mcluhan Wikisprint with Kitchen Budapest

McLuhan in Hungary 2011

McLuhan in Hungary 2011

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The Kitchen Budapest media lab celebrates the Marshall McLuhan centenary and the 10th anniversary of Wikipedia with a wikisprint event within the framework of the No One Belongs Here More Than You exhibition held between March 25-April 23, 2011 in the Kunsthalle Budapest.

The wikisprint organisers invite the public to collaboratively work on the development and publication of the Hungarian Wikipedia article about Marshall McLuhan. The intention is to follow on the concepts and works of one of the greatest media theorist: Marshall McLuhan.

If you want to learn about something, just write an entire Wikipedia article about it.

It is arguable what an encyclopedia project has to do in an art exhibition? The biggest success of Wikipedia, the free encyclopedia that anyone can edit, is that it does actually work. This simple fact is something hard to illuminate thus we want to bring it into the context of the exhibition. Can editing of a Wikipedia article be understood as an artistic act?

There is seemingly nothing unique about our initiative as several recent artworks focused on Wikipedia as a stand-alone piece of art (Wikipedia by Rob Matthews), as an art platform (Wikipedia Art by Scott Kildall and Nathaniel Stern, a 2011-es Transmediale díjára jelölve) or as a freely editable definition source for art (Artypedia by Memi Beltrame).

Kitchen Budapest in collaboration with LUMÚ, MKE, ELTE and together with other partners from Hungary and the SEE region got the opportunity to coordinate regional events in the context of the 100th anniversary in 2011 of the birth of Herbert Marshall McLuhan as part of the program organised by transmediale McLuhan in Europe 2011.

Start: April 2, 2011
End: April 3, 2011
Venue: The Kitchen
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Műcsarnok, Budapest, Hungary

March 24, 2011

Communication Makes the Nation: A Comparison between Italian, Canadian and USA Models. Historical and Cultural Approaches

100McLuhan in Bologna: Communication Makes the Nation

100McLuhan in Bologna: Communication Makes the Nation


Celebrating the 150th Anniversary of the Italian Unity (1861-2011) and 100th Anniversary of McLuhan’s Birth (1911-2011)

To celebrate the centennial of the birth of Marshall McLuhan and the 150th anniversary of the Italian Unity, the International Symposium Communication Makes the Nation (Bologna, March 24-26 2011) will investigate how forms of communication can mould a nation through time. Scholars coming from areas as diverse as literature, history, education, communication, media, anthropology, geography, music, art and cinema will gather to compare the representations of Italian, Canadian and American realities, keeping an eye on other geographical areas, in Europe and South America.

The symposium is the result of an interdisciplinary partnership among various scholars and Departments of the Alma Mater Studiorum – University of Bologna:  Elena Lamberti (Dept. of Modern Languages and Literature), Mirco Dondi (Dept. of History, Anthropology and Geography), Paolo Granata (Dept. of Visual Arts), Giovanna Cosenza (Dept. of Communication) and Roberto Farnè (Dept. of Education ‘Giovanni Maria Bertin’). The conference is coordinated by Cecilia Ghetti.

The symposium is part of the project 100McLuhan: Communication, History, Culture, promoted by the Alma Mater Studiorum – University of Bologna, with the assistance of the Government of Canada and of the Canadian Embassy in Italy, in collaboration with the McLuhan Program (University of Toronto), the Master of Historical Communication and the Faculty of Modern Languages of the University of Bologna, and with several local institutions. In 2011, 100 McLuhan will promote a series of events dedicated to the Canadian scholar, Marshall McLuhan, in collaboration with various cultural festivals in Bologna, including Future Film Festival (April 20-23 2011), FarGame (May 27-28 2011), Biografilm Festival (June 10-20 2011) and Videoart Yearbook (July 6-8 2011). 100McLuhan: Communication, History, Culture is part of the McLuhan in Europe 2011 cultural network.

Marshall McLuhan fostered a revolution in communication studies; he changed the way in which we interpret the environmental dynamics affecting historical and cultural processes through time. Today the originality of McLuhan’s ideas is rediscovered in the light of the long term impact that new technologies have on both the human factor and societies: identity, history, memory, and community are crucial themes in McLuhan’s thought, constituting a methodological frame within which we can reassess global technological, political and cultural dynamics.

The symposium Communication Makes the Nation will propose a wider appraisal of McLuhan’s legacy, rediscovering previously overlooked aspects to explore our own reality. To understand the role of communication in creating a nation, the symposium will therefore discuss crucial topics such as: the role that new technologies play in national educational processes; the importance of an education system that teaches “ecologically” in terms of both technology and traditional knowledge; the attention for the individual, for differences and intercultural processes.

The five sessions of the symposium will focus on: A) McLuhan and the Canadian Nobody: Rediscovering the Toronto School of Communication; B) Communicating and Narrating History and Stories: Song, Words, Images; C) Communication and the Birth of Nations; D) Media, Communication and National Myth-Making; E) New Media Landscapes. In plenary lectures, round tables and open discussions, participants will engage the audience on the role that old and new media continue to play in defining crucial issues such as diversity, human rights, civic engagement, the understanding of environmental and ethical issues.

The symposium will open on Thursday, March 24 2011, at 3.00 p.m., in Aula Prodi (Piazza San Giovanni in Monte, 2) with a plenary lecture by Eric McLuhan, in the presence of Ralph Jansen, Minister-Counselor, Canadian Embassy in Rome. The following scholars will take turn and speak in the various sessions: Carlo Antonelli (RollingStone Italy); Peppino Ortoleva and Ugo Volli (University of Torino); Dominique Scheffel-Dunand (McLuhan Program Toronto); BW Powe and Seth Feldman (York University Toronto); Edward Slopek (Ryerson University Toronto); Alexander Stille (Columbia University NYC); Lance Strate (Fordham University NYC); Emilio Franzina (University of Verona); Barbara Valotti (Guglielmo Marconi Foundation); Piero Vereni (University of Tor Vergata Rome); Selena Grimaldi (University of Padova). The Alma Mater Studiorum – University of Bologna will be represented by: Paola Bonora, Franco Farinelli, Alfredo Cottignoli, Giovanni Lasi, Stefano Cavazza, Anna Maria Lorusso e Giacomo Andreucci.

For further information on the symposium and the events of 100 McLuhan: Communication, History, Culture please visit

Start: March 24, 2011
End: March 26, 2011
Venue: Aula Prodi, Piazza San Giovanni in Monte Sala Risorgimento, Museo Civico Archeologico
Bologna, Italy

March 22, 2011

Megatrends and media

Megatrends and media


Faculty of Mass Media Communication UCM in Trnava invites you to scientific conference with international participation focused on Megatrends and Media.

The first decade of the new millennium  has confirmed the set dominant trends in the area of media impact: the progressing process of media commercialization, new treatment of media production, destruction of the dual system, expansion of audio-visual media based on digitalization, massive diversification of economically strong media subjects production, their implantation in the framework of Internet communication, inescapable computerisation of production, softwarisation of distribution and program offer as well as of individual service via satellite cable digital paths including Internet networks, etc.

The beginning of the second decade of the third century might be titled as a symbolic milestone in affirmation of the set megatrends both in the area of media scope and in broader or narrow social, political, economic and cultural context. Media offer new challenges in the field of technical and technological possibilities, creative processes or diverse production and by doing this they significantly influence the status quo of all spheres including individual experience and evaluation of the reality by the recipients.

The aim of the international conference “Megatrends and Media” is to reveal, denote, define, analyze and evaluate the causes, consequences and tendencies of these phenomena and to create space where to look for answers in the framework of used media practice and procedures, research basis of the task and its theoretical reflexion. At the same time it offers the chance to come up with new questions regarding production, distribution, interactive relations between media and recipients as well as the overlaps of marketing techniques with journalistic and media production, or with stronger globalisation, glocalisation and transculturation of media and media production.

In 2011 we celebrate the 100-year birth anniversary of Marshall McLuhan, Canadian media and telecommunication visionary. We take this opportunity to organize a workshop “McLuhan and New Media” at our conference in order to examine, re-evaluate and celebrate the influence of McLuhan´s ideas on European art and culture.  The event will complete the international net titled “McLuhan in Europe 2011”. The workshop is guaranteed by Professor Roberto Muffoletto, MFA, PhD. – Appalachian State University, USA, the director of the VASA project.

Deadline for applications with annotation of the paper: February 28, 2011
Deadline for the papers: March 14, 2011

Start: March 22, 2011
End: March 23, 2011
Venue: Smolenice Castle
Smolnice, Slovakia (Slovak Republic)

March 1, 2011

The 42L Project

Cultures of the Digital Economy

Cultures of the Digital Economy

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The 42L project is a collaborative creative practice-based project in celebration of the work of Marshall McLuhan. A digital image of one page of the Gutenberg 42-Line Bible will be sent electronically to twelve participating visual artists in locations all around the world.

The artists have an open brief to produce a considered intervention upon the original text: to rubricate, erase, reconfigure, introduce marginalia and interlinear commentary, and create a new digital work from the elements of a seminal media artefact. Digital files of the completed works will then be sent back to Cambridge, where laser technology will be used to translate vector graphics into relief printing blocks. These will be printed using traditional relief printing processes , to produce an editioned series of works for exhibition in Cambridge and subsequently at universities and major library venues in the UK and Europe.

Start: March 1, 2011
End: April 1, 2011
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Cambridge, United Kingdom

February 5, 2011

transmediale – Global Village Idiots

transmediale – festival for art and digital culture Berlin

Global Village Idiots: a speculative encounter between Marshall McLuhan and Vilém Flusser

Start: 05.02.2011 12:00
End: 05.02.2011 13:30
Location: Theatersaal, HKW
McLuhan vs Flusser vs McLuhan vs Flusser presents: Global Village Idiots – a speculative encounter between visionaries of media theory Marshall McLuhan and Vilém Flusser.

Vilém Flusser and Marshall McLuhan were arguably two of the most important thinkers of the early Internet Age. Unfortunately both left us before many of the changes they foresaw had come to be. What would they have thought of our current age of ubiquitous networked computing? Both thinkers forsaw in electronic images the beginnings of a cultural turn, away from the the high specialization in the literacy of the modern period, towards a retrieval of a sort of tribal consciousness as images become more powerful.

This screening will feature selections of rare historic video and film documents where each thinker describes his fears and hopes for an age of technical images.

Screening of McLuhan and Flusser archival material with introduction and discussion led by Baruch Gottlieb, researcher at the _Vilém_Flusser_Archiv, with Claudia Becker, Director of the _Vilém_Flusser_Archiv.

Start: February 5, 2011 12:00 am
End: February 5, 2011 1:30 pm

February 3, 2011

transmediale – COUNTERBLAST: The Rogue McLuhan

transmediale – festival for art and digital culture Berlin


Start: 03.02.2011 13:00
End: 03.02.2011 14:30
Location: Auditorium, HKW

Panelists: Elena Lamberti, Ed Slopek and Elaine Brodie, Timothy Druckrey. Chaired by: Michelle Kasprzak

Kicking off the Herbert Marshall McLuhan Centennial year, this discussion will separate the aphorism from the cliché in one of McLuhan’s most radical yet relatively under-explored works, COUNTERBLAST. Two very different versions of this text exist, the full 1969 edition produced in collaboration with Harley Parker, and the biting never-before published manifesto McLuhan distributed as a hand-made ‘zine’ in 1954. Using the visual language and modes of production of each to illustrate McLuhan’s transition from English professor to timeless media guru, the panelists will examine the two versions in the context of their time and relevance to media culture today.

The event will launch a special hardcover ‘limited edition’ facsimile of the original COUNTERBLAST 1954, published by the Gingko Press exclusively for transmediale on the event of the McLuhan anniversary!

Start: February 3, 2011 1:00 pm
End: February 3, 2011 2:30 pm

February 2, 2011

Marshall McLuhan Lecture 2011

transmediale – festival for art and digital culture Berlin

transmediale Marshall McLuhan Lecture 2011

Doors Open: 18:00, Lecture 18:30 – 19:30 (please allow sufficient time for embassy security)
Botschaft von Kanada, Leipziger Platz 17, 10117 Berlin

transmediale Marshall McLuhan Lecture 2011 is to be held by Mark Surman, Executive Director, Mozilla Foundation.

Mark Surman is one of the world’s leading proponents for open technologies and the development of a truly Open Net. His very business is that of connecting things: people, ideas, everything. As a community technology activist for over 20 years, Mark focuses on inventing new ways to promote openness, opportunity, and freedom on the Internet, for which Mozilla, Drumbeat, his international ‘open everything’ conversations and summits are but a few of the platforms manifesting his vision and goals. Together with transmediale, Mark and Drumbeat introduced the first ever Open Web Award.

The transmediale Marshall McLuhan Lecture highlights a unique Canadian cultural figure whose work and vision broadens Marshall McLuhan’s timeless perspective of media and technology into contemporary culture and society.

Lecture topic: Media, Freedom and the Web
Marshall McLuhan helped us imagine a global village over 40 years ago. Now we live in this village everyday. It’s not only mediated and connected, but also shaped by ideas about freedom and openness that we could barely have imagined in the era of television and gas guzzling automobiles. Taking a tour from McLuhan to free software pioneer Richard Stallman and Tim Berners Lee, Mozilla’s Mark Surman reflects on what the global village we’re all building together can be in this era defined by the web.
To RSVP for this event, email [email protected] with the subject heading ‘McLuhan Lecture’.

Start: February 2, 2011 6:30 pm
End: February 2, 2011 7:30 pm
Venue: Marshall McLuhan Salon / Embassy of Canada
Berlin, Germany

transmediale – OPEN Signs, Curated by Heather Kelley

transmediale – festival for art and digital culture Berlin

transmediale.11 and Marshall McLuhan Salon of The Embassy of Canada present: OPEN Signs Exhibition on Open Art and Technologies curated by Heather Kelley.

OPEN Signs features the artists Mouna Andraos and Melissa Mongiat, Brandon Ballengée, Ben Bogart, Alexandre Castonguay, Brett Gaylor, memelab and Metanet (Mare Sheppard and Raigan Burns)

In parallel with the rise of open-source software, electronics, licensing and distribution philosophies, artists have pioneered the notion of open culture systems to create works that take free access as both strategy and ethic. OPEN Signs reflects the diversity of open development and distribution strategies among Canada-based media art and culture projects, inclusive of robotics, internet, electronics, biological research, games, and video work.

Curator Heather Kelley – moboid – is a media artist and game designer. Currently she heads her interaction design studio Perfect Plum, and conducts interface and design research in the Hexagram institute at Concordia University in Montreal, Quebec. She is co-founder of Kokoromi, an experimental game collective, with whom she has produced and curated the renowned GAMMA event promoting experimental games as creative expression in a social context.

OPEN Signs Artists and Artworks:
- The Radio Of Songs In People’s Heads and other stories by Mouna Andraos & Melissa Mongiat
- Requiem pour Flocons de neige Blessés / Requiem for Injured Snowflakes by Brandon Ballengée
- A selection of dreams from “Dreaming Machine #2” installations by Ben Bogart
- Tafel by Alexandre Castonguay
- Rip! A Remix Manifesto; user-contributed content and remixes by Brett Gaylor
- N by Metanet Software Inc.
- royalty f(r)ee by the memelab

Dates: Open daily from 2 – 6 February 2011
Preview date & time: 2 February 2011, 20:00 – 22:00 (following the transmediale Marshall McLuhan Lecture)
Address: Marshall McLuhan Salon, Embassy of Canada, Ebertstr. 14, 10117 Berlin,
Opening times: 10:00 – 18:00 Mon – Fri, 14:00 – 18:00 Sat & Sun

The McLuhan Salon features a unique collection of audio-visual material on the Canadian media theorist Marshall McLuhan, and has been a transmediale partner presenting distinguished projects since 2007. This year it presents OPEN Signs and the Marshall McLuhan Lecture 2011 with a talk by Mark Surman.

Start: February 2, 2011
End: February 6, 2011
McLuhan in Europe 2011 is an initiative of transmediale in collaboration with the Marshall McLuhan Salon / Embassy of Canada Berlin, Gingko Press, and RIM. Suffusion theme by Sayontan Sinha