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The McLuhan Centenary: Marshall-ing New Media lecture will be held on 19 April at the Montenegrin Academy of Sciences and Arts in Podgorica, the Montenegrin great capital, celebrating the 100th Anniversary of the birth of Marshall McLuhan.

The lecture examines McLuhan’s oeuvre regarding the effects of technological innovation – particularly communications media – on sensory perception, modes of cognition, and the alteration of social and psychic environments. More specifically, this lecture deals with the analysis and present as well as future relevance of Marshall Mcluhan’s five important statements relating to media: 1. The medium is the message, 2. global village, 3. information overload , 4. information implosion, 5. the impact of television on war.